Small Business Strategies Essay Example | Topics and Well Written Essays - 500 words

Small Business Strategies - Essay Example In recent years, truck foods have tremendously grown. This tremendous resurgence had been fueled various factors including technological advancements in the food production industry, post-recessionary factors among others. Technology has taken part in a significant role in the development of truck food industry. The manufacturers of food production equipment have effectively managed to develop equipment that are effective in terms their mobility, reliability as well as environmental friendliness. In most cases, food truck businesses are sole proprietorship businesses. In this form of business, the business is owned by one person. The most important feature of this form of business and in particular to a truck food business the regulations do not make any peculiarity between the business and the sole proprietor. Virtually, all government regulations that are associated the owner covers the business. Food trucks are a question to the same choice of concern just like other food service business. Most they have a fixed address to receive deliveries of supplies. In other cases, a commercial kitchen may be required for the preparation of food. There are various forms of permits and licenses that may be required for a food truck business to be operational. Additionally, the business may require certification from the public health departments to ensure that the health code is observed. Although the legal requirements and definition for food truck businesses may vary depending on the location some typical elements include business as well as liability insurance, a commercial vehicle operator registration of the truck, a work permit for the area in which the business will be operated, food handler certificate, the necessary driver licenses for the truck driver among other requirements (Weber 139). After acquiring the necessary legal requirements, starting a truck food business is just like any other form of business. Apparently, the

Analyse a Brand Community of Your Choice Essay Example | Topics and Well Written Essays - 1000 words

Analyse a Brand Community of Your Choice - Essay Example Brand communities are termed as very complex and its members are often known to relate their personal identity with a brand community. Customer expectations and wants are largely characteristics of these brand communities (Wiegandt, 2009, p.15). The present study would try to analyse the aspect of brand communities and particularly the brand community of Apple. The choice of product assumes significance as it is one of the most renowned brands of the globe and has a high brand image and popularity. Brand Community Brand communities have several characteristic features with the most prominent being the aspect of awareness of a particular type. This includes the aspect of sharing a set of common faith and beliefs among the members of the group within the group i.e., homogenous within the group and heterogeneous outside the group (Ratneshwar & Mick, 2005, p.256).The discussions in brand communities normally involves discussion about the various aspects of only a particular brand. One of the online brand communities of Apple includes only aspects that are related to the brand. This includes advertisements and information about new products and company news. These do not contain any information about any brand other than Apple. The views and comments of the members are also essentially concentrated around the same aspect. This essentially is in tune with the aspect of homogeneity between the group members and heterogeneous with other groups. In this case the identity of the group members is masked by the identity of the brand and aspects relating to the brand assume greater importance (Schau & Muniz, 2002). Parsons & Maclaran (2009), state that one of the essential aspects and characteristic features of brand communities involve the instance of consumption based on collective traits. The example of the Apple brand and community is a very realistic example of this aspect. In the Apple community emphasis is only given on the common interests of the members of the bran d which in this case is the love and interest about Apple’s products and services as well as other relevant information that is related to the brand as a whole (Parsons & Maclaran, 2009, p.94). The aspect of ethical marketing is also closely linked with the brand communities. The importance of ethics in marketing activities has been rigorously researched in various academic and professional circles. The main goal of marketing activities is to increase the market share and marketers are known to use various means to do so. The era of competition has also increased the use of unethical aspects. Brand communities are an easy target for marketers considering their affinity towards a brand. However, ethical aspects need to be included so that the loyalty is maintained with the members of the community (Carrigan, Marinova & Szmigin, 2005, p.481-486). Apple’s marketing strategy is largely based on focussing upon the product and innovation associated with the products. The com pany does not try to go into sentimental issues and largely focuses on the product while promoting it in the market. These aspects go well with the communities of the brand that helps generate advantage for the organization. Brand communities